Widely respected for his business acumen, Steve McPherson is well known for his highly successful tenure as President of ABC Entertainment from 2004 to 2010. Today, he channels his numerous skills into a number of entrepreneurial ventures under the private equity venture group, McPherson Global Ventures. Harboring a long-time passion for wine, Steve McPherson partnered with a Napa Valley-based vineyard to create PROMISE (www.promisewine.com), a Cabernet Sauvignon that debuted in 2007. Mr. McPherson, who possesses a collection of more than 2,000 bottles, named the wine after the promise he made to his wife to pursue his dreams of becoming a vintner. Since its launch, PROMISE has been lauded for its balance and complex notes and has been profiled in a variety of publications, including Wine Spectator, Wine Advocate, and the Napa Valley Register. In his most recent venture, Steve McPherson partnered with a team of scientists and fitness experts to create PURPAK (www.livepurpak.com), a powdered supplement drink. Conceived from Mr. McPherson?s newfound commitment to physical fitness and healthy eating, PURPAK features a proprietary formula of vitamins, minerals, and antioxidants. Taken once a day, PURPAK delivers all of the necessary supplements in one simple drink. PURPAK is expected to be released in January 2012. In addition to overseeing PROMISE and PURPAK, Steve McPherson is also a founding partner in The Original MOONSHINE (www.moonshine.com), a clear corn whiskey distilled in the only working Prohibition-era copper pot left in the United States. Founded in 2010, The Original MOONSHINE has since received excellent reviews for its smooth taste and authenticity. Beyond his various business pursuits, Steve McPherson enjoys spending time with his family and friends.
MOONSHINE Whiskey PROMISE PURPAK Steve McPherson Vitner Global Ventures Napa Valley Wine California