An inventive and effective executive, Dawn Johnson joined insurance and financial services giant United Services Automobile Association (USAA) in 1987 in San Antonio, Texas, as a Marketing Programs Specialist. Displaying a talent for leadership, Ms. Johnson subsequently joined the firm?s Executive Council. She developed a reputation within the company as a proactive and results-driven professional, and she obtained a series of promotions. In her position as President and Chief Executive Officer of USAA Alliance Services, Dawn Johnson negotiated partnerships with outside companies to broaden USAA?s benefits of membership. In addition, she guided the company through its first profitable period in over 20 years. As Executive Vice President of Marketing, Dawn Johnson re-designed the venture?s brand positioning, led the first web marketing efforts, and supervised new product development. Over the course of more than two decades with USAA, Dawn Johnson held several other executive operations posts, among them President and CEO of USAA Financial Planning Services. In addition to reorganizing this division, she successfully turned the division into the enterprise product aggregator which ultimately reshaped the company's brand image from an insurance firm to a comprehensive financial services group. A longtime member of the San Antonio community, Dawn Johnson regularly supports charitable causes. Over the years, these have included Habitat for Humanity International, San Antonio?s Haven for Hope, United Way Worldwide, and Ronald McDonald House Charities. Most recently, Dawn has been actively involved in the Jack & Jill Late Stage Cancer Foundation and the Leukemia and Lymphoma Society. She holds a Bachelor of Science in Journalism and Mass Communications from Kansas State University. She also obtained the Series 7 General Securities Representative License and the Series 24 General Securities Principal License as well as attended the Stanford Graduate School of Business Executive Education program. In her free time, Dawn Johnson enjoys reading, traveling and fitness.
dawn johnson usaa